In a current white paper on advertising to seniors, Neil Lichtman notes that the top possibilities within the seniors market are nevertheless ten to fifteen years away, since this group-and its offspring-are still in the act of segmenting into two groups: 1) Those whose figures haven’t changed sufficient they require new items and solutions, and 2) Those whose figures have actually changed significantly consequently they are looking for services and products to greatly help them keep active lifestyles.
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